Taste was pretty much the same as what I have had in the past. I am used to soft Sushi snacks that almost melt in your mouth. Similar to a cracker. This snack is extremely tough so tough that my dad lost a tooth cause he tried to tear it to chew it with his teeth. I am guessing his tooth was lose and this was not the only reason but it was the thing that pulled out his entire tooth so he will never eat this again.