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Marketing Essentials, Student Edition by Glencoe McGraw-Hill Staff (2008, Hardcover)

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About this product

Product Identifiers

PublisherMcGraw-Hill Higher Education

ISBN-100078769043

ISBN-139780078769047

eBay Product ID (ePID)111386199

Product Key Features

Edition5

Book TitleMarketing Essentials, Student Edition

LanguageEnglish

Publication Year2008

TopicMarketing / General, Education, Business & Economics

GenreJuvenile Nonfiction, Business & Economics

AuthorGlencoe Mcgraw-Hill Staff

Book SeriesMarketing Essentials Ser.

FormatHardcover

Dimensions

Item Height1.6 in

Item Weight74.7 Oz

Item Length11.2 in

Item Width8.7 in

Additional Product Features

Intended AudienceElementary/High School

Grade FromNinth Grade

Educational LevelHigh School, Elementary School

Grade ToTwelfth Grade

SynopsisThe numberone book in Marketing Education, Glencoe Marketing Essentials includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need.", The number one book in Marketing Education, Glencoe Marketing Essentials includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need.

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item 1 Marketing Essentials, Student Edition Hardcover Glencoe McGraw-Hi

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item 2 Marketing Essentials, Student Edition

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item 3 Marketing Essentials, Student Edition

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item 4 Marketing Essentials, McGraw-Hill Education

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item 5 Marketing Essentials by McGraw-Hill Education

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item 6 Marketing Essentials by McGraw-Hill Education

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item 7 Marketing Essentials, Student Edition

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item 8 Marketing Essentials by McGraw-Hill Education: Used

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item 9 MARKETING ESSENTIALS Student Textbook - The DECA Connection, HC 2009, Glencoe

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item 10 MARKETING ESSENTIALS Textbook - The DECA Connection (2009, Glencoe)

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item 11 MARKETING ESSENTIALS Textbook - The DECA Connection (2009, Glencoe)

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item 12 Marketing Essentials by McGraw-Hill Education: New

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by janskal_20
17 Oct, 2021
Good basic marketing book
This book covers the principles of marketing and is perfect to use along with supplemental materials. I already use this book for high school marketing classes, but I purchased more due to increased enrollment. The drawback is that it has a copyright date of 2009, so there are no social media references or recent examples cited.
Verified purchase: YesCondition: Pre-owned