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Principles of Pricing: An Analytical Approach by Lakshman Krishnamurthi, Rakesh V. Vohra (Hardcover, 2012)
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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
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Product Information
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.Product Identifiers
PublisherCambridge University Press
ISBN-139781107010659
eBay Product ID (ePID)111589972
Product Key Features
Number of Pages262 Pages
LanguageEnglish
Publication NamePrinciples of Pricing: an Analytical Approach
Publication Year2012
SubjectEconomics
TypeTextbook
AuthorLakshman Krishnamurthi, Rakesh V. Vohra
FormatHardcover
Dimensions
Item Height231 mm
Item Weight520 g
Item Width157 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorLakshman Krishnamurthi, Rakesh V. Vohra
