Picture 1 of 1

Stock photo
Stock photo
The New Strategic Brand Management: Advanced Insights and Strategic Thinking by - Picture 1 of 1

The New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean-Noel Kapferer (Paperback, 2012)

Be the first towrite a review.
  • thenilestore (1214692)
  • 98.2% positive Feedback
Price:
AU $158.57
Free postage
Estimated delivery Tue, 2 Jul - Mon, 8 Jul
Returns:
30-day returns. Buyer pays for return postage.
Condition:
Brand new
Subtitle Advanced Insights and Strategic Thinking. Kapferer is author of Kapferer on Luxury and co-author of The Luxury Strategy (both published by Kogan Page). "If I had to use just one word to describe this book I would say it is comprehensive.