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The Book of Business Awesome / The Book of Business UnAwesome by Scott Stratten, Alison Kramer (Hardcover, 2012)

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UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together?one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your third circle Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118315224
eBay Product ID (ePID)
114916708

Product Key Features

Author
Scott Stratten, Alison Kramer
Publication Name
The Book of Business Awesome / the Book of Business Unawesome
Format
Hardcover
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
240mm
Item Width
162mm
Item Weight
464g

Additional Product Features

Title_Author
Alison Kramer, Scott Stratten
Country/Region of Manufacture
United States

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Picture 1 of 1

The Book of Business Awesome / The Book of Business UnAwesome by Scott Stratten, Alison Kramer (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

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Time Management by Peter Quarry (Paperback, 1986)

C Programming Language by Dennis Ritchie, Brian Kernighan (Paperback, 1988)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

1177 B.C.: The Year Civilization Collapsed: Revised and Updated by Eric H. Cline (Paperback, 2021)

Gears and Gear Cutting by Ivan R. Law (Paperback, 1998)

Holistic Management Handbook, Third Edition: Regenerating Your Land and Growing Your Profits by Allan Savory, Jody Butterfield, Sam Bingham (Paperback, 2019)

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