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The Personal MBA: A World-Class Business Education in a Single Volume by Josh Kaufman (Paperback, 2012)

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From the basics of products and marketing to the nuances of teamwork and systems, this book distils everything you need to know to take on the MBA graduates and win. Title: The Personal MBA. SAVE YOUR MONEY AND READTHE PERSONAL MBA INSTEAD.

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Product Information

10th Anniversary Edition True leaders aren't made by business schools. They make themselves Getting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works. For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA explains- - The Iron Law of the Market- Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets - The 12 Forms of Value- Products and services are only two of the twelve ways you can create value for your customers - Option Fatigue- Why consumers are more likely to buy something when faced with three options rather than thirty - Entropy- Why focusing too heavily on creating new products and systems is a great way to go out of business With The Personal MBA, you will avoid years of pointless group work, unhelpful financial models and daunting student loans. Instead, you will have gained the skills and tools necessary to take your place among today's business leaders.

Product Identifiers

Publisher
Penguin Books Ltd
ISBN-13
9780670919536
eBay Product ID (ePID)
115682999

Product Key Features

Subject Area
Business Informatics
Author
Josh Kaufman
Publication Name
The Personal Mba: a World-Class Business Education in a Single Volume
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2012
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Height
198mm
Item Width
129mm
Item Weight
319g

Additional Product Features

Title_Author
Josh Kaufman
Topic
Opinion of the People
Country/Region of Manufacture
United Kingdom

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item 1 The Personal MBA: a World-Class Business Education in a Single Volume
AU $27.45
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item 2 The Personal MBA: A World-Class Business Education in a Single Volume. Josh
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item 3 The Personal MBA: A World-Class Business Education in a Single Volume. Josh
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item 4 The Personal MBA: A World-Class Business Education in a Single Volume by Josh Ka
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item 5 The Personal MBA: a World-Class Business Education in a Single Volume (English)
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item 6 NEW The Personal MBA By Josh Kaufman Paperback Free Shipping
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item 7 The Personal MBA:A World-Class Business Education in a Single Volume Paperback
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