Picture 1 of 1

Stock photo

Global Strategy - hardcover, Mike W Peng, 1133964613, new - Picture 1 of 1

Global Strategy by Mike W. Peng (2013, Hardcover)

4.01 product rating

Your Online Bookstore Company (743844)

99.1% positive feedback

Price:

US $106.59

ApproximatelyAU $164.82

+ $20.76 postage

Estimated delivery Thu, 21 Aug - Mon, 1 Sep

Returns:

30-day returns. Buyer pays for return postage. If you use an eBay postage label, it will be deducted from your refund amount.

Condition:

Brand new

Author: Peng, Mike W. Global Strategy. Condition: New. Qty Available: 1.

About this product

Product Identifiers

PublisherCengage South-Western

ISBN-101133964613

ISBN-139781133964612

eBay Product ID (ePID)117156856

Product Key Features

Number of Pages560 Pages

LanguageEnglish

Publication NameGlobal Strategy

Publication Year2013

SubjectGlobalization, Management, International / General, Strategic Planning

TypeTextbook

AuthorMike W. Peng

Subject AreaPolitical Science, Business & Economics

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight38.5 Oz

Item Length9.2 in

Item Width8 in

Additional Product Features

Edition Number3

Intended AudienceCollege Audience

LCCN2012-948254

Dewey Edition22

IllustratedYes

Dewey Decimal658.4012

Table Of ContentPart 1: FOUNDATION OF GLOBAL STRATEGY. 1. Strategizing Around the Globe. 2. Managing Industry Competition. 3. Leveraging Resources and Capabilities. 4. Emphasizing Institutions, Cultures, and Ethics. Part 2: BUSINESS-LEVEL STRATEGIES. 5. Growing and Internationalizing the Entrepreneurial Firm. 6. Entering Foreign Markets. 7. Making Strategic Alliances and Networks Work. 8. Managing Global Competitive Dynamics. Part 3: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring, and Restructuring. 10. Strategizing, Structuring, and Learning Around the World. 11. Governing the Corporation Around the World. 12. Strategizing With Corporate Social Responsibility. Integrative Cases.

SynopsisDiscover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

LC Classification NumberMLCM 2018/48948 (H)