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Jet Lag : An Adman's View of the World by Jean-Marie Dru (2012, Hardcover)
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Jet Lag: An Adman's View of the World by Dru, Jean-Marie [Hardcover]
- Buy It NowJet Lag: An Adman's View of the World by Dru, Jean-Marie [Hardcover]
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About this product
Product Identifiers
PublisherpowerHouse Books
ISBN-101576876179
ISBN-139781576876176
eBay Product ID (ePID)117273164
Product Key Features
Book TitleJet Lag : an Adman's View of the World
Number of Pages336 Pages
LanguageEnglish
Publication Year2012
TopicInternational / Marketing, Advertising & Promotion
GenreBusiness & Economics
AuthorJean-Marie Dru
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight21 Oz
Item Length9 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
LCCN2012-936997
SynopsisWhat is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years. Jet Lagis a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Edouard Michelin, Steve Jobs, and Muhammad Ali along the way. Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination. Sudden reversal, unexpected mergers, and the roller coaster of success and failure provide the backdrop for a tale of world business in a globalized culture. Good enough, as the saying goes, is not enough. Enthusiasm is the key., What is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years. Jet Lag is a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, douard Michelin, Steve Jobs, and Muhammad Ali along the way. Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination. Sudden reversal, unexpected mergers, and the roller coaster of success and failure provide the backdrop for a tale of world business in a globalized culture. Good enough, as the saying goes, is not enough. Enthusiasm is the key., What is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years. Jet Lag is a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Edouard Michelin, Steve Jobs, and Muhammad Ali along the way.
LC Classification NumberHF5810.D78A313 2012
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