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Media Relations: Issues and strategies by Jane Johnston (Paperback, 2012)

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Product Information

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Product Identifiers

Publisher
Taylor & Francis
ISBN-13
9781742376448
eBay Product ID (ePID)
117469879

Product Key Features

Author
Jane Johnston
Publication Name
Media Relations: Issues and Strategies
Format
Paperback
Language
English
Subject
Social Sciences, Marketing
Publication Year
2012
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Weight
472g

Additional Product Features

Title_Author
Jane Johnston
Country/Region of Manufacture
Australia

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item 1 Media Relations Issues and Strategies Jane Johnston Paperback 2nd Edition 2013
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item 2 Media Relations: Issues and strategies by Jane Johnston Book 2nd edition
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item 3 Media Relations text book University study MEDIA JOURNALISM STUDY BOOK GREAT
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item 4 Media Relations: Issues and strategies by Jane Johnston (Paperback, 2012)
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item 6 Media Relations: Issues and strategies by Jane Johnston (English) Paperback Book
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Picture 1 of 2

Media Relations: Issues and strategies by Jane Johnston (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Media Relations Issues and Strategies Jane Johnston Paperback 2nd Edition 2013

item 2 Media Relations: Issues and strategies by Jane Johnston Book 2nd edition

item 3 Media Relations text book University study MEDIA JOURNALISM STUDY BOOK GREAT

item 4 Media Relations: Issues and strategies by Jane Johnston (Paperback, 2012)

item 5 Media Relations

item 6 Media Relations: Issues and strategies by Jane Johnston (English) Paperback Book

item 7 Media Relations: Issues and Strategies by Johnston, Jane

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Save on Adult Learning & University

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