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Archetypes in Branding: A Toolkit for Creatives and Strategists by Margaret Hartwell, Joshua C. Chen (Hardback, 2012)

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About this product

Product Information

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: *Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers *Forge relationships with the myriad stakeholders that affect your business *Empower your team to access their creativity and invate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Product Identifiers

Publisher
How Design Books, F&W Publications Inc
ISBN-10
1440308187
ISBN-13
9781440308185
eBay Product ID (ePID)
117521037

Product Key Features

Author
Joshua C. Chen, Margaret Hartwell
Format
Hardback
Language
English
Subject
Design & Commercial Art
Type
Textbook

Dimensions

Weight
1361g
Height
273mm
Width
248mm

Additional Product Features

Place of Publication
Ohio
Spine
38mm
Content Note
Black & White Illustrations, Colour Illustrations, Black & White Halftones, Colour Illustrations
Author Biography
Margaret Pott Hartwell is a strategist, coach, teacher, speaker, and writer. She adapted the concepts and created the content for the book and the deck of cards (www.archetypesinbranding.com). Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business in both the U.S. and the U.K. Margaret holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology.
Date of Publication
30/09/2012
Genre
Design & Commercial Art
Country of Publication
United States

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item 1 Archetypes in Branding: A Toolkit for Creatives and Strategists by Margaret Hart
AU $61.83
Free postage
item 2 Margaret Hartwell Joshua C. Chen Archetypes in Branding (Spiral Bound)
AU $61.84
Free postage
item 3 Archetypes in Branding: A Toolkit for Creatives and Strategists
AU $75.05
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item 4 Margaret Hartwell Joshua C. Che Archetypes in Brandin (Spiral Bound) (US IMPORT)
AU $101.09
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Picture 1 of 2

Archetypes in Branding: A Toolkit for Creatives and Strategists by Margaret Hartwell, Joshua C. Chen (Hardback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Archetypes in Branding: A Toolkit for Creatives and Strategists by Margaret Hart

item 2 Margaret Hartwell Joshua C. Chen Archetypes in Branding (Spiral Bound)

item 3 Archetypes in Branding: A Toolkit for Creatives and Strategists

item 4 Margaret Hartwell Joshua C. Che Archetypes in Brandin (Spiral Bound) (US IMPORT)

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan (English)

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