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Digital Innovation Strategy by Natalia Levina and Aija Leiponen (2023, Trade Paperback)

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About this product

Product Identifiers

PublisherCambridge University Press

ISBN-101009209000

ISBN-139781009209007

eBay Product ID (ePID)12061933691

Product Key Features

Book TitleDigital Innovation Strategy

Number of Pages322 Pages

LanguageEnglish

TopicEconomic History, Entrepreneurship

Publication Year2023

IllustratorYes

GenreBusiness & Economics

AuthorNatalia Levina, Aija Leiponen

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Length10 in

Item Width7 in

Additional Product Features

Dewey Edition23

Reviews'This book will be a valuable resource for students in a range of courses related to digital innovation, strategy, and business models, and more generally to any reader interested in these topics. An important element of the book is a series of case studies that will help readers to connect theory to practice. Highly recommended.' Chris Forman, Cornell University

Dewey Decimal338.064

Table Of ContentPart I. Introduction: 1. What is Special about Digital Business Innovation?; 2. Digital Disruption; 3. Disruptive Communication Networks; Part II. Information Products and Sources: 4. Production of Information Goods; 5. Pricing of Information; 6. Consumption of Information; 7. Building and Commercializing Data Assets; 8. Business Model Design for Information Goods; Part III. Networks: 9. Networks and Systems; 10. Network Competition; 11. Platform Strategies; Part IV. Organizing Digital Innovations: 12. The Inverted Firm; 13. Digital Business Models; 14. Business Model Framework; Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model; 16. Sources of Competitive Advantage in Digital Ecosystems; 17. Intellectual Property Rights and Digital Technologies.

SynopsisBased on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth., With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.

LC Classification NumberHC79.T4L4279 2023