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Emerging Markets Rule: Growth Strategies of the New Global Giants by Esteban Garcia-Canal, Mauro Guillen (Hardcover, 2012)

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Author: Esteban Garcia-Canal, Mauro Guillen. -- S. D. Shibulal, CEO and Managing Director, Infosys. But China isn't alone. "Simply put, down is up. Format: Hardback. -- Jorge Zarate, China General Manager, Grupo Bimbo.

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SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHAREWinner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world'slargest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting.Are you in a position to compete with the most energetic, imaginative companies on the planet?In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an actionplan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute againCater to the nichesScale to winEmbrace chaosAcquire smartExpand with abandonNo sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know, the authors write. Simply put, down is up. The weak have become strong. You need to learn these new best practices now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational. -- S. D. Shibulal, CEO and Managing Director , Infosys This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors. -- Alessandro Carlucci , CEO, Natura Cosmeticos The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for allinternational companies with growth ambitions. -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India. -- Jorge Zarate , China General Manager, Grupo Bimbo

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071798112
eBay Product ID (ePID)
129121541

Product Key Features

Author
Esteban Garcia-Canal, Mauro Guillen
Publication Name
Emerging Markets Rule: Growth Strategies of the New Global Giants
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2012
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Height
236mm
Item Width
160mm
Item Weight
451g

Additional Product Features

Title_Author
Mauro Guillen, Esteban Garcia-Canal
Country/Region of Manufacture
United States

All listings for this product

item 1 Esteban Garcia- Emerging Markets Rule: Growth Strategies (Hardback) (US IMPORT)
AU $60.87
Free postage
item 2 Esteban Garcia-Can Emerging Markets Rule: Growth Strategies of the N (Hardback)
AU $62.72
Free postage
item 3 Emerging Markets Rule Growth Strategies New Global Giants by Guillen Mauro
AU $66.14
+AU $9.98 postage

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Picture 1 of 1

Emerging Markets Rule: Growth Strategies of the New Global Giants by Esteban Garcia-Canal, Mauro Guillen (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Esteban Garcia- Emerging Markets Rule: Growth Strategies (Hardback) (US IMPORT)

item 2 Esteban Garcia-Can Emerging Markets Rule: Growth Strategies of the N (Hardback)

item 3 Emerging Markets Rule Growth Strategies New Global Giants by Guillen Mauro

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Reinforced Concrete Basics: Analysis and Design of Reinforced Concrete Structures by Robert Warner, Stephen Foster, Andrew Kilpatrick (Paperback, 2021)

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