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Marketing: Theory, Evidence, Practice by Katherine Anderson, Byron Sharp, Svetlana Bogomolova, Nicole Hartnett, Charles Graham, David Corkindale, Dag Bennett, Rachel Kennedy, Nick Danenberg, Marianthi Livaditis (Paperback, 2012)

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HELPING THE STUDENTS OF TODAY BECOME THE MARKETING PROFESSIONALS OF TOMORROWMarketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching and learning support.Written based on evidence and the practical application of marketing skills, it clearly illustrates, through case studies and practitioner profiles, how marketing problems have been solved in business, connecting theory to practice, and providing a realistic view of the marketing world. Students will be engaged because each chapter will be a glimpse into their future career and will build the foundation for the rest of their degree.Features include: Practitioner Profiles: Written by senior marketing executives, they describe their jobs, what they do and how they got where they are today. Case Studies: A rich selection of print and video cases that will engage students in the practicalities of the profession. obook: a truly integrated e-text with extra content and resources built in, which comes free with each print copy.The obook advantage:Some information is just better accessed online. Videos, links, podcasts are all live when online in an Oxford obook. Students can watch a case study, flick to a website to read some extra material, then back to their textbook to read a section, then listen to the author explain a complex topic, and then answer some revision questions - all on one device. Every copy of the text includes access to the obook - a truly integrated e-text with extra content and resources built into a digital textbook: Hotlinked learning objectives Interviews with marketing professionals Contemporary video cases Instant access to other videos that relate to the case studies and industry insights within the text. Audio chapter summaries Embedded weblinks `Live' chapter revision questions and answers Integrated dictionary and note-taking featuresMarketing comes with a great selection of video cases for lecturers. Please see the below show reel which includes samples from Circus OZ, Porshe Australia and Steinfinger.

Product Identifiers

Publisher
Oxford University Press Australia
ISBN-13
9780195573558
eBay Product ID (ePID)
129211550

Product Key Features

Author
Katherine Anderson, Byron Sharp, Svetlana Bogomolova, Nicole Hartnett, Charles Graham, David Corkindale, Dag Bennett, Rachel Kennedy, Nick Danenberg, Marianthi Livaditis
Publication Name
Marketing: Theory, Evidence, Practice
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
656 Pages

Dimensions

Item Height
248mm
Item Width
204mm
Item Weight
1364g

Additional Product Features

Title_Author
David Corkindale, Katherine Anderson, Marianthi Livaditis, Byron Sharp, Dag Bennett, Charles Graham, Rachel Kennedy, Nicole Hartnett, Nick Danenberg, Svetlana Bogomolova
Country/Region of Manufacture
Australia

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item 1 Marketing: Theory, Evidence, Practice by Byron Sharp Large Paperback 2013
AU $23.95
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item 2 Marketing: Theory, Evidence, Practice By Byron Sharp (Paperback) 2013 Book
AU $24.99
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item 3 Marketing: Theory, Evidence, Practice by Katherine Anderson, Byron Sharp,...
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item 4 Marketing: Theory, Evidence, Practice Byron Sharp
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item 5 Marketing: Theory, Evidence, Practice (SC, 2013)
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Picture 1 of 13

Marketing: Theory, Evidence, Practice by Katherine Anderson, Byron Sharp, Svetlana Bogomolova, Nicole Hartnett, Charles Graham, David Corkindale, Dag Bennett, Rachel Kennedy, Nick Danenberg, Marianthi Livaditis (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing: Theory, Evidence, Practice by Byron Sharp Large Paperback 2013

item 2 Marketing: Theory, Evidence, Practice By Byron Sharp (Paperback) 2013 Book

item 3 Marketing: Theory, Evidence, Practice by Katherine Anderson, Byron Sharp,...

item 4 Marketing: Theory, Evidence, Practice Byron Sharp

item 5 Marketing: Theory, Evidence, Practice (SC, 2013)

Best Selling in School Textbooks & Study Guides

Conversations with Nostradamus: Volume 2: His Prophecies Explained by Dolores Cannon (Paperback, 1992)

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Leading: Lessons in leadership from the legendary Manchester United manager by Alex Ferguson (Paperback, 2016)

Chaos by James Gleick (Paperback, 1997)

Save on School Textbooks & Study Guides

P-Sb7 Spirit Box Research for Use in Inter- Dimensional Contact by J.P. Moss (En

Viktor Schauberger The Water Wizard (Paperback)

Mrs Wordsmith Phonics Blah Blah Blah Card Game, Ages 4-7 (Early Years and Key St

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