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Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision by Peter S. Cohan (Paperback, 2012)

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His focus is on the "six key start-up choices-setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change.". Whereas in the Porter view of the world marketing, finance, and human resources are generic staff support functions, the entrepreneurial style that Peter Cohan chronicles recognizes these as critical, creative, and customized.