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Market Your Way to Growth: 8 Ways to Win by Philip Kotler, Milton Kotler (Hardcover, 2013)

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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by the 4 Ps of marketing and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118496404
eBay Product ID (ePID)
138697701

Product Key Features

Author
Philip Kotler, Milton Kotler
Publication Name
Market Your Way to Growth: 8 Ways to Win
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
238mm
Item Width
160mm
Item Weight
398g

Additional Product Features

Title_Author
Philip Kotler, Milton Kotler
Country/Region of Manufacture
United States

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item 1 Market Your Way to Growth: 8 Ways to Win by Philip Milton Kotler (Hardcover)
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item 2 Market Your Way to Growth: 8 Ways to Win by Philip Milton Kotler Free Shipping
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item 3 Market Your Way to Growth: 8 Ways to Win by Philip Kotler (English) Hardcover Bo
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item 4 Market Your Way to Growth by Kotler, Philip -Hcover
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Market Your Way to Growth: 8 Ways to Win by Philip Kotler, Milton Kotler (Hardcover, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Market Your Way to Growth: 8 Ways to Win by Philip Milton Kotler (Hardcover)

item 2 Market Your Way to Growth: 8 Ways to Win by Philip Milton Kotler Free Shipping

item 3 Market Your Way to Growth: 8 Ways to Win by Philip Kotler (English) Hardcover Bo

item 4 Market Your Way to Growth by Kotler, Philip -Hcover

Best Selling in Adult Learning & University

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Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

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