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Measuring Marketing: 110+ Key Metrics Every Marketer Needs by John A. Davis (Paperback, 2013)

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Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118153741
eBay Product ID (ePID)
138771763

Product Key Features

Author
John A. Davis
Publication Name
Measuring Marketing: 110+ Key Metrics Every Marketer Needs
Format
Paperback
Language
English
Subject
Management
Publication Year
2013
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
252mm
Item Width
181mm
Item Weight
650g

Additional Product Features

Title_Author
John A. Davis
Country/Region of Manufacture
United States

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item 1 Measuring Marketing: 110+ Key Metric..., Davis, John A.
AU $22.83
Free postage
item 2 Measuring Marketing: 110+ Key Metrics Every Marketer Needs By Jo
AU $22.44
+AU $5.49 postage
item 3 Measuring Marketing: 110+ Key Metrics Every Marketer Needs (USED)
AU $47.22
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Picture 1 of 1

Measuring Marketing: 110+ Key Metrics Every Marketer Needs by John A. Davis (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Measuring Marketing: 110+ Key Metric..., Davis, John A.

item 2 Measuring Marketing: 110+ Key Metrics Every Marketer Needs By Jo

item 3 Measuring Marketing: 110+ Key Metrics Every Marketer Needs (USED)

Best Selling in Adult Learning & University

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Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

Save on Adult Learning & University

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