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The Icarus Deception: How High Will You Fly? by Seth Godin (Paperback, 2012)

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Aim higher than feels safe. Treat work as art. It's an attitude; a hunger to seize new ground, make connections and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr.

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Product Information

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson- Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave- Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Product Identifiers

Publisher
Penguin Books Ltd
ISBN-13
9780670922925
eBay Product ID (ePID)
138837760

Product Key Features

Book Title
The Icarus Deception: How High Will You Fly?
Author
Seth Godin
Format
Paperback
Language
English
Topic
Management, Marketing, Opinion of the People
Publication Year
2012
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
234mm
Item Width
153mm
Item Weight
336g

Additional Product Features

Title_Author
Seth Godin
Country/Region of Manufacture
United Kingdom

All listings for this product

item 1 The Icarus Deception: How High Will You Fly? by Godin, Seth 0670922927 The Cheap
AU $19.84
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item 2 The Icarus Deception: How High Will You Fly? by Godin, Seth
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item 3 The Icarus Deception: How High Will You Fly? by Godin, Seth
AU $33.87
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item 4 The Icarus Deception: How High Will You Fly? by Seth Godin (English) Paperback B
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item 5 Seth Godin The Icarus Deception (Paperback)
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item 6 NEW BOOK The Icarus Deception by Godin, Seth (2013)
AU $29.66
+AU $9.95 postage
item 7 The Icarus Deception: How High Will You Fly?, Godin 9780670922925 New..
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Most relevant reviews

5 out of 5 stars
by kamzkamzkamz09 May, 2013
Such an amazing read; I'd recommend it for people who have an open mind
An amazing book, well worth the money and well worth the read Bravo Seth Godin for another spectacular read

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