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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt) by Philip Kotler, Clayton M. Christensen, Fred Reichheld, Theordore Levitt (Paperback, 2013)

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Price:
AU $51.33
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Estimated delivery Fri, 31 May - Thu, 6 Jun
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Series HBR's 10 Must Reads. Short Title HBRS 10 MUST READS ON STRATEGI. End the war between sales and marketing. Create products that perform the jobs people need to get done. Country of Publication United States.