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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt) by Philip Kotler, Clayton M. Christensen, Fred Reichheld, Theordore Levitt (Paperback, 2013)

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Book Series: HBR's 10 Must Reads. Format: Paperback. Item Length: 139mm. Item Weight: 240g. Condition: New. Country/Region of Manufacture: US.

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Product Information

Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really in Create products that perform the jobs people need to get done Get a bird's-eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9781422189887
eBay Product ID (ePID)
141339121

Product Key Features

Author
Philip Kotler, Clayton M. Christensen, Fred Reichheld, Theordore Levitt
Publication Name
HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
209mm
Item Width
139mm
Item Weight
240g

Additional Product Features

Title_Author
Clayton M. Christensen, Fred Reichheld, Philip Kotler, Theordore Levitt
Series Title
Hbr's 10 Must Reads
Country/Region of Manufacture
United States

All listings for this product

item 1 HBR's 10 Must Reads on Strategic Marketing Multiple Contributors Harvard
AU $25.00
+AU $10.60 postage
item 2 Philip Kotler C HBR's 10 Must Reads on Strategic Marketing (with fea (Paperback)
AU $36.49
Free postage
item 3 HBR's 10 Must Reads on Strategic Marketing Featuring Marketing Myopia
AU $34.62
+AU $10.90 postage
item 4 HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myo
AU $47.38
Free postage
item 5 HBR's 10 Must Reads on Strategic Marketing: WITH Featured Article "Marketing
AU $61.11
Free postage
item 6 Hbr's 10 Must Reads on Strategic Marketing (with Featured Article by Review Harv
AU $60.84
+AU $9.98 postage
item 7 HBR's 10 Must Reads on Strategic Marketing, Review 9781422189887 New..
AU $81.59
Free postage

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Picture 1 of 1

HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt) by Philip Kotler, Clayton M. Christensen, Fred Reichheld, Theordore Levitt (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 HBR's 10 Must Reads on Strategic Marketing Multiple Contributors Harvard

item 2 Philip Kotler C HBR's 10 Must Reads on Strategic Marketing (with fea (Paperback)

item 3 HBR's 10 Must Reads on Strategic Marketing Featuring Marketing Myopia

item 4 HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myo

item 5 HBR's 10 Must Reads on Strategic Marketing: WITH Featured Article "Marketing

item 6 Hbr's 10 Must Reads on Strategic Marketing (with Featured Article by Review Harv

item 7 HBR's 10 Must Reads on Strategic Marketing, Review 9781422189887 New..

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

PSYCHOLOGY, 3E by Ronald E. Smith, Michael W. Passer (Paperback, 2018)

Field Guide to Australian Fungi by Bruce Fuhrer (Paperback, 2011)

Save on Adult Learning & University

Ordinary Men: Reserve Police Battalion 11 and the Final Solution in Poland by Ch

Radical Remission By Kelly A Turner

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Python Crash Course, 3Rd Edition: a Hands-On, Project-Based Introduction to Prog

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

The Red Book: A Reader's Edition by C.G. Jung (English) Imitation Leather Book

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