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NEW Marketing Strategy By Orville C. Walker Paperback Free Shipping - Picture 1 of 1

Marketing Strategy: A Decision-Focused Approach by Orville Walker, John Mullins (Paperback, 2013)

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By Orville C. Walker ISBN: 9780078028946. Orville C. Walker, Jr. Marketing Strategy. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.