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Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall (Englis - Picture 1 of 1

Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall (Paperback, 2013)

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Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. by Ken Segall. He put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success. 'Simple can be harder than complex.