Too Good to Fail: Creating Marketplace Value form the World's Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global innovation networks and sub-optimal equity markets. This book offers a new perspective, turning what was once perceived as a weakness into a strength. Drastic action is required to address the inability of companies to control the development of new technology. It requires relinquishing the illusion of control over new technology development and embracing crowdsourcing discoveries from the world's leading research institutions to exogenously replace the R of corporate R&D. The synthesis of the literatures on open innovation and technology transfer should prove useful to the growing number of practitioners in technology transfer. The recent global emergence of Patent Box tax relief has for the first time created the financial incentives for firms to seek to create marketplace value from university intellectual capital, to improve both their competitiveness and after tax income.
Product Identifiers
Publisher
Springer International Publishing Ag
ISBN-13
9783319002804
eBay Product ID (ePID)
148834170
Product Key Features
Subject Area
Business Informatics
Author
Clifford M. Gross
Publication Name
Too Good to Fail: Creating Marketplace Value from the World's Brightest Minds
Format
Hardcover
Language
English
Subject
Technology, Management
Publication Year
2013
Type
Textbook
Number of Pages
112 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
366g
Additional Product Features
Title_Author
Clifford M. Gross
Series Title
Management for Professionals
Country/Region of Manufacture
Switzerland
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