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Evil by Design: Interaction Design to Lead Us into Temptation by Chris Nodder (Paperback, 2013)

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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we?re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride ? use social proof to position your product in line with your visitors? values Sloth ? build a path of least resistance that leads users where you want them to go Gluttony ? escalate customers? commitment and use loss aversion to keep them there Anger ? understand the power of metaphysical arguments and anonymity Envy ? create a culture of status around your product and feed aspirational desires Lust ? turn desire into commitment by using emotion to defeat rational behavior Greed ? keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use ? but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118422144
eBay Product ID (ePID)
152396290

Product Key Features

Author
Chris Nodder
Publication Name
Evil by Design: Interaction Design to Lead Us Into Temptation
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2013
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
230mm
Item Width
191mm
Item Weight
660g

Additional Product Features

Title_Author
Chris Nodder
Country/Region of Manufacture
United States

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item 1 Evil by Design Paperback Book By Chris Nodder
AU $47.00
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item 2 Evil by Design: Interaction Design to Lead Us into Temptation by Chris Nodder (E
AU $60.53
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item 3 Evil by Design: Interaction Design to Lead Us Into Temptation by Nodder, Chris
AU $67.64
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item 4 Evil by Design: Interaction Design to Lead Us Into Temptation by Nodder, Chris
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item 5 NEW BOOK Evil by Design - Interaction Design to Lead Us into Temptation by Chris
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Evil by Design: Interaction Design to Lead Us into Temptation by Chris Nodder (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Evil by Design Paperback Book By Chris Nodder

item 2 Evil by Design: Interaction Design to Lead Us into Temptation by Chris Nodder (E

item 3 Evil by Design: Interaction Design to Lead Us Into Temptation by Nodder, Chris

item 4 Evil by Design: Interaction Design to Lead Us Into Temptation by Nodder, Chris

item 5 NEW BOOK Evil by Design - Interaction Design to Lead Us into Temptation by Chris

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Gears and Gear Cutting by Ivan R. Law (Paperback, 1998)

The Power of Letting Go: How to drop everything that's holding you back by John Purkiss (Paperback, 2020)

The Culture of Critique: An Evolutionary Analysis of Jewish Involvement in Twentieth-century Intellectual and Political Movements by Kevin MacDonald (Paperback, 2002)

Save on Adult Learning & University

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