Inspired : How to Create Tech Products Customers Love by Marty Cagan (2017, Hardcover)

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By Marty Cagan. --Ann Yauger, AVP Product, CarMax "When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. I wish I'd had this book years ago.". --Adam Wiggins, Co-Founder, Heroku "The first edition of INSPIRED shaped my thinking as a young product manager, and I now assign it to my students to make sure they are making the right things in the right way.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101119387507
ISBN-139781119387503
eBay Product ID (ePID)16046425728

Product Key Features

Edition2
Book TitleInspired : How to Create Tech Products Customers Love
Number of Pages368 Pages
LanguageEnglish
TopicIndustries / Computers & Information Technology, Marketing / General, Entrepreneurship, Technical & Manufacturing Industries & Trades, General
Publication Year2017
GenreTechnology & Engineering, Business & Economics
AuthorMarty Cagan
Book SeriesSilicon Valley Product Group Ser.
FormatHardcover

Dimensions

Item Height1.4 in
Item Weight20.8 Oz
Item Length9.3 in
Item Width6.4 in

Additional Product Features

Intended AudienceTrade

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