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Marketing Research: Asia-Pacific Edition by Steve D'Alessandro, Hume Winzar, Barry Babin, Ben Lowe (Paperback, 2013)

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Marketing Research 3rd Asia'Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.

Product Identifiers

Publisher
Cengage Learning Australia
ISBN-13
9780170236027
eBay Product ID (ePID)
176313556

Product Key Features

Author
Steve D'alessandro, Hume Winzar, Barry Babin, Ben Lowe
Publication Name
Marketing Research: Asia-Pacific Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
648 Pages

Dimensions

Item Height
254mm
Item Width
217mm
Item Weight
1175g

Additional Product Features

Title_Author
Steve D'alessandro, Barry Babin, Ben Lowe, Hume Winzar
Country/Region of Manufacture
Australia

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item 1 Marketing Research: Asia-Pacific Edition by Steve D'Alessandro, Hume Winzar,...
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item 2 Marketing Research: Asia-Pacific Edition by Steve D'Alessandro, Hume Winzar,...
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Marketing Research: Asia-Pacific Edition by Steve D'Alessandro, Hume Winzar, Barry Babin, Ben Lowe (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing Research: Asia-Pacific Edition by Steve D'Alessandro, Hume Winzar,...

item 2 Marketing Research: Asia-Pacific Edition by Steve D'Alessandro, Hume Winzar,...

Best Selling in Adult Learning & University

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The Israel Lobby and US Foreign Policy by John J Mearsheimer, Stephen M Walt (Paperback, 2008)

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Training & Working Dogs: for Quiet Confident Control of Stock by Scott Lithgow (Paperback, 1991)

Save on Adult Learning & University

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