My old hairdresser recommended this product when the one I was using (that she recommended years ago) was no longer available. I had tried a few supermarket brands however they were greasy. You need only a small amount of the Affinage product and it's not greasy at all. I apply White Ice to wet hair after shampooing and conditioning and it just seems to disappear. But it stops the frizz and fluffiness. I am very happy with it.