Aktivierung Im Sportsponsoring : Gestaltung Strategischer Partnerschaften Aus Sponsorenperspektive by Dominik Schwizer (2021, Trade Paperback)

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1 Einleitung. - 2 Theorie. - 3 Forschungsdesign. - 5 Typologie zur Aktivierung im Sportsponsoring. - 6 Gestaltungsoptionen zur Aktivierung im Sportsponsoring. - 7 Projektrealisierungen zur Aktivierung im Sportsponsoring.

About this product

Product Identifiers

PublisherSpringer Fachmedien Wiesbaden Gmbh
ISBN-103658342145
ISBN-139783658342142
eBay Product ID (ePID)18049967108

Product Key Features

Book TitleAktivierung Im Sportsponsoring : Gestaltung Strategischer Partnerschaften Aus Sponsorenperspektive
Number of PagesXxvi, 283 Pages
LanguageGerman
TopicMarketing / General, Distribution, Sales & Selling / General
Publication Year2021
IllustratorYes
GenreBusiness & Economics
AuthorDominik Schwizer
FormatTrade Paperback

Dimensions

Item Weight14.5 Oz
Item Length8.3 in
Item Width5.8 in
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