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Predictably Irrational, Revised and Expanded Edition : The Hidden Forces That Shape Our Decisions by Dan Ariely (2009, Hardcover)
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"This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains.
- Buy It NowPredictably Irrational: The Hidden Forces That Shape Our Decisions by Dr Dan Ari
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About this product
Product Identifiers
PublisherHarperCollins
ISBN-100061854549
ISBN-139780061854545
eBay Product ID (ePID)182754132
Product Key Features
Book TitlePredictably Irrational, Revised and Expanded Edition : the Hidden Forces That Shape Our Decisions
Number of Pages400 Pages
LanguageEnglish
Publication Year2009
TopicConsumer Behavior, Decision-Making & Problem Solving, Popular Culture, Research & Development
GenreEducation, Business & Economics, Social Science
TypeTextbook
AuthorDan Ariely
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight19.6 Oz
Item Length9 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
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