Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780765629692
eBay Product ID (ePID)
183720511
Product Key Features
Author
Mary Alice Shaver, Soontae an
Publication Name
The Global Advertising Regulation Handbook
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2013
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
254mm
Item Width
178mm
Item Weight
499g
Additional Product Features
Title_Author
Mary Alice Shaver, Soontae an
Country/Region of Manufacture
United Kingdom
Best Selling in Adult Learning & University
Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University