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WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog by Jacob Aull (Paperback, 2014)

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WordPress(R) SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! * Build a complete SEO strategy--and a content plan that aligns with it * Choose the best WordPress SEO tools and plugins for your needs * Uncover quick, powerful ways to improve your site * Identify and research keywords far more effectively * Reflect SEO in architecture via site mapping and marketing funnels * Sensibly manage the inevitable tradeoffs of optimization * Improve SEO even if you're running a free WordPress.com blog * Leverage content themes and keyword-driven blogging techniques * Optimize blog-meets-website and multiple blogs+sites deployments * Strengthen your rankings by intelligently using social media * Optimize your sites for smartphones and tablets * Measure performance via free analytics--including mobile analytics * Integrate organic SEO with paid advertising * Avoid today's worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late '90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State's Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall's first social media marketing textbook, and wrote its accompanying instructor's manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

Product Identifiers

Publisher
Que Corporation,U.S., Pearson Education (Us)
ISBN-10
0789752883
ISBN-13
9780789752888
eBay Product ID (ePID)
183978484

Product Key Features

Author
Jacob Aull
Format
Paperback
Language
English
Subject
Computing: Consumer Books ('technical Trade')
Type
Textbook

Additional Product Features

Content Note
Black & White Illustrations, Black & White Line Drawings, Black & White Tables, Figures
Author Biography
Jacob Aull has been in the Internet marketing business since such a label existed. Drawing from his BFA in graphic design from the Savannah College of Art and Design in 1994, Jake began doing web design and branding in the late 1990s as a partner in his own creative agency. While transitioning deeper into online marketing strategies, research, and search engine optimization, Jake achieved an M.S. in Marketing from Georgia State University's Robinson College of Business in 2009. There he customized his degree program and executed an independent capstone thesis project on social media marketing. In late 2010, GSU RCB asked him to write and teach its first course on Social Media Marketing, which he continues today, bringing in real-world companies and projects for students. He was an editor for Pearson-Prentice Hall's first Social Media Marketing textbook, and was the author for its accompanying instructor's manual. He has been published with articles and interviews in sources such as the Atlanta Business Chronicle, OZ Magazine, renown bloggers, GSU's The Biz Magazine, and Atlanta Business Radio X. He was a cofounder and chair for the Atlanta Interactive Marketing Association Social Media SIG, speaking and bringing in prominent experts for Atlanta business community seminars. He has spoken in many associations and venues on social media marketing and search engine optimization. He is president of SCAD Alumni in Atlanta and is principal of Zen Fires Digital Marketing, providing SEO and digital marketing services to a variety of eCommerce and other clients.
Date of Publication
03/06/2014
Country of Publication
United States

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Picture 1 of 1

WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog by Jacob Aull (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

1871-2021 History Debunked: How Wars and the Scapegoat for Zionism Were Created by Rowald Holt (Paperback, 2020)

Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

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Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

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