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The Long Tail: Why the Future of Business Is Selling Less of More by Chris Ander - Picture 1 of 1

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson (Paperback / softback, 2008)

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After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.The Long Tail is really about the economics of abundance.