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The Big Thirst: The Secret Life and Turbulent Future of Water by Charles Fishman (Paperback / softback)

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Author: Charles Fishman. Title: The Big Thirst. Format: Paperback. Missing Information?. Country/Region of Manufacture: US. Release Date: 14/02/2012. Genre: Science Nature & Math.

About this product

Product Information

The water coming out of your kitchen tap is four billion years old and might well have been sipped by a Tyransaurus rex. Rather than only three states of water--liquid, ice, and vapor--there is a fourth, molecular water, fused into rock 400 miles deep in the Earth, and that's where most of the planet's water is found. Unlike most precious resources, water cant be used up; it can always be made clean eugh again to drink--indeed, water can be made so clean that it's toxic. Water is the most vital substance in our lives but also more amazing and mysterious than we appreciate. As Charles Fishman brings vibrantly to life in this surprising and mind-changing narrative, water runs our world in a host of awe-inspiring ways, yet we take it completely for granted. But the era of easy water is over. Bringing readers on a lively and fascinating journey--from the wet moons of Saturn to the water-obsessed hotels of Las Vegas, where dolphins swim in the desert, and from a rice farm in the parched Australian outback to a high-tech IBM plant that makes an exotic breed of pure water found where in nature--Fishman vividly shows that we've already left behind a century-long golden age when water was thoughtlessly abundant, free, and safe and entered a new era of high-stakes water. In 2008, Atlanta came within ninety days of running entirely out of clean water. California is in a desperate battle to hold off a water catastrophe. And in the last five years Australia nearly ran out of water--and had to scramble to reinvent the country's entire water system. But as dramatic as the challenges are, the deeper truth Fishman reveals is that there is good reason for us to be overtaken by a global water crisis. We have more than eugh water. We just don't think about it, or use it, smartly. The Big Thirst brilliantly explores our strange and complex relationship to water. We delight in watching waves roll in from the ocean; we take great comfort from sliding into a hot bath; and we will pay a thousand times the price of tap water to drink our preferred brand of the bottled version. We love water--but at the moment, we don't appreciate it or respect it. Just as we've begun to reimagine our relationship to food, a change that is driving the growth of the organic and local food movements, we must also rethink how we approach and use water. The good news is that we can. As Fishman shows, a host of advances are under way, from the simplicity of harvesting rainwater to the brilliant invations devised by companies such as IBM, GE, and Royal Caribbean that are making impressive breakthroughs in water productivity. Kwing what to do is t the problem. Ultimately, the hardest part is changing our water consciousness. As Charles Fishman writes, Many civilizations have been crippled or destroyed by an inability to understand water or manage it. We have a huge advantage over the generations of people who have come before us, because we can understand water and we can use it smartly.The Big Thirst will forever change the way we think about water, about our essential relationship to it, and about the creativity we can bring to ensuring that we'll always have plenty of it.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1439102082
ISBN-13
9781439102084
eBay Product ID (ePID)
189392157

Additional Product Features

Author Biography
Charles Fishman is the author of The Wal-Mart Effect, a New York Times,Wall Street Journal, and Business Week bestseller. Since 1996, he has worked for the innovative business magazine Fast Company. He lives in Wyncote, Pennsylvania.
Format
Paperback / Softback
Language
English
Author(s)
Charles Fishman
Format Details
Unsewn / Adhesive Bound, Trade Paperback (US)
Subject
Environment & Ecology: General Interest
Imprint
Simon & Schuster
Country of Publication
United States

All listings for this product

item 1 The Big Thirst: The Secret Life and..., Fishman, Charle
AU $25.55
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item 2 Charles Fishman The Big Thirst (Paperback) (US IMPORT)
AU $42.58
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item 3 Charles Fishman The Big Thirst (Paperback)
AU $42.79
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item 4 The Big Thirst: The Secret Life and Turbulent Future of Water by Charles Fishman
AU $46.40
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