In this fully updated Third Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. It provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, What now? and explains how organizations can and should emerge from crisis.reader practical advice on how to effectively manage and overcome a crisis. It provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
Product Identifiers
Publisher
Sage Publications Inc
ISBN-13
9781452257518
eBay Product ID (ePID)
189418078
Product Key Features
Book Title
Effective Crisis Communication: Moving from Crisis to Opportunity
Author
Timothy L. Sellnow, Robert R. Ulmer, Matthew w. Seeger
Format
Paperback
Language
English
Publication Year
2014
Number of Pages
272 Pages
Dimensions
Item Height
228mm
Item Width
152mm
Item Weight
360g
Additional Product Features
Title_Author
Matthew w. Seeger, Robert R. Ulmer, Timothy L. Sellnow