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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David Robertson, Bill Breen (Paperback, 2014)

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Author:Robertson, David. World of Books Australia was founded in 2005.

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Product Information

The story of LEGO's extraordinary rise, fall and rise again. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.

Product Identifiers

Publisher
Cornerstone
ISBN-13
9781847941176
eBay Product ID (ePID)
190046482

Product Key Features

Author
David Robertson, Bill Breen
Publication Name
Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Format
Paperback
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
198mm
Item Width
129mm
Item Weight
235g

Additional Product Features

Title_Author
David Robertson, Bill Breen
Country/Region of Manufacture
United Kingdom

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item 1 Brick by Brick: How LEGO Rewrote th..., Robertson, Davi
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item 2 Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the
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item 3 David Robertson Bill Breen Brick by Brick (Paperback)
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item 4 Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the
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item 5 Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Globa
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Picture 1 of 2

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David Robertson, Bill Breen (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Brick by Brick: How LEGO Rewrote th..., Robertson, Davi

item 2 Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the

item 3 David Robertson Bill Breen Brick by Brick (Paperback)

item 4 Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the

item 5 Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Globa

item 6 Brick by Brick: How LEGO Rewrote the Rules of I, Robertson, Breen..

Best Selling in Adult Learning & University

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Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

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