Kultur- Und Medientheorie Ser.: Advertising and Design : Interdisciplinary Perspectives on a Cultural Field by Eva Klein (2014, Trade Paperback)

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The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

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Product Identifiers

PublisherTranscript Verlag
ISBN-103837623483
ISBN-139783837623482
eBay Product ID (ePID)190340636

Product Key Features

Number of Pages232 Pages
Publication NameAdvertising and Design : Interdisciplinary Perspectives on a Cultural Field
LanguageEnglish
Publication Year2014
SubjectHistory & Criticism, Media Studies, Popular Culture, General, Advertising & Promotion
TypeTextbook
AuthorEva Klein
Subject AreaDesign, Business & Economics, Social Science
SeriesKultur- Und Medientheorie Ser.
FormatTrade Paperback

Dimensions

Item Height0.1 in
Item Weight13.2 Oz
Item Length0.9 in
Item Width0.6 in

Additional Product Features

Intended AudienceScholarly & Professional

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