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Stakeholderspezifische Wirkung Von Corporate Brands: Ein Modell Zur Integrierten Evaluation Und Steuerung Von Unternehmensmarken by Lars Fiedler (Paperback, 2007)

About this product

About this product

Product Information

Lars Fiedler entwickelt ein umfassendes Modell zur Erfassung der Auswirkung des Corporate Branding. Darauf aufbauend erarbeitet er ein Stakeholder-Management-Cockpit fur einen generischen, entscheidungsorientierten Prozess zur Fuhrung von Unternehmensmarken.

Product Identifiers

Publisher
Deutscher Universitatsverlag
ISBN-13
9783835006423
eBay Product ID (ePID)
190345405

Product Key Features

Author
Lars Fiedler
Publication Name
Stakeholderspezifische Wirkung Von Corporate Brands: Ein Modell Zur Integrierten Evaluation Und Steuerung Von Unternehmensmarken
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
344 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
445g

Additional Product Features

Title_Author
Lars Fiedler
Series Title
Innovatives Markenmanagement
Country/Region of Manufacture
Germany

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