Practical Digital Marketing and AI Psychology : How to Gain Online Consumer Trust and Sales Using Technologies and Psychology by J. Jonathan Gabay (2024, Trade Paperback)

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"Rory Sutherland, Vice Chairman, Ogilvy"Interested in how we got here and where we might go next?. This book makes that clear and is thus a very useful contribution to the academic marketing bookshelf.

About this product

Product Identifiers

PublisherRoutledge
ISBN-101032530286
ISBN-139781032530284
eBay Product ID (ePID)19083380011

Product Key Features

LanguageEnglish
Number of Pages438 Pages
TypeTextbook
Subject AreaBusiness & Economics
FormatTrade Paperback
Publication Year2024
AuthorJ. Jonathan Gabay
Publication NamePractical Digital Marketing and AI Psychology : How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
SubjectMarketing / General, Consumer Behavior, Commerce, Marketing / Research

Dimensions

Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceScholarly & Professional

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