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Marketing Management by Philip. Kotler and Kevin Keller (2014, Hardcover)
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MARKETING MANAGEMENT 15th Ed. 2016 Philip Kotler and Kevin Keller Brand New Hardcover
- Buy It NowMARKETING MANAGEMENT 15th Ed. 2016 Philip Kotler and Kevin Keller Hardcover
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About this product
Product Identifiers
PublisherPearson Education
ISBN-100133856461
ISBN-139780133856460
eBay Product ID (ePID)203520938
Product Key Features
Number of Pages832 Pages
LanguageEnglish
Publication NameMarketing Management
SubjectMarketing / General
Publication Year2014
TypeTextbook
AuthorPhilip. Kotler, Kevin Keller
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.4 in
Item Weight68.8 Oz
Item Length11 in
Item Width8.7 in
Additional Product Features
Edition Number15
Intended AudienceCollege Audience
LCCN2014-023870
Dewey Edition23
IllustratedYes
Dewey Decimal658.8
Table Of ContentPart 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
SynopsisNOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. KEY TOPICS: Understanding Marketing Management; Capturing Marketing Insights; Connecting with Customers; Building Strong Brands; Shaping the Market Offerings; Delivering Value; Communicating Value; Managing the Marketing Organization MARKET: For marketing professionals who place special emphasis to creativity and imagination in marketing management., For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496 /ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461 /ISBN-13: 9780133856460 and ISBN-10: 0133876802 /ISBN-13: 9780133876802 . For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
LC Classification NumberHF5415.13.K64 2016
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Ratings and reviews
Most relevant reviews
- 07 Apr, 2020
Excellent quality
Bought a used book and it looks brand new.Verified purchase: YesCondition: Pre-owned
- 27 Oct, 2017
International Edition is great
Has all the same content as the domestic edition at a fraction of the costVerified purchase: YesCondition: New
- 03 Nov, 2015
Marketing
The book gives an in-depth perspective of the field of marketing.Verified purchase: YesCondition: New
