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Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins (Paperback, 2014)
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AU $92.17
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You'll read never-before-seen stories about naming triumphs and train wrecks. And you'll see dozens and dozens of eye-opening examples - the good, the bad, and the "so bad she gave them an award.". Brainstorm-How to Be an Idea Machine.