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Selling the Yellow Jersey: The Tour de France in the Global Era by Eric Reed (Hardcover, 2015)

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AU $66.87

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Yellow Livestrong wristbands were taken off across America in early 2013 when Lance Armstrong confessed to Oprah Winfrey that he had doped during the seven Tour de France races he won. But the foreign cycling world, which always viewed Armstrong with suspicion, had already moved on. The bellwether events of the year were Chris Froome's victory in the Tour and the ousting of Pat McQuaid as director of the Union Cycliste Internationale. Even without Armstrong, the Tour will roll on- its gigantic entourage includes more than 200 racers, 450 journalists, 260 cameramen, 2,400 support vehicles carrying 4,500 people, and a seven-mile-long publicity caravan. It remains one of the most-watched annual sporting events on television and a global commercial juggernaut. In Selling the Yellow Jersey, Eric Reed examines the Tour's development in France as well as the event's global athletic, cultural, and commercial influences. The race is the crown jewel of French cycling, and at first the newspapers that owned the Tour were loath to open up their monopoly on coverage to state-owned television. However, the opportunity for huge payoffs prevailed, and France tapped into global networks of spectatorship, media, business, athletes, and exchanges of expertise and personnel. In the process, the Tour helped endow world cycling with a particularly French character, culture, and structure, while providing proof that globalization was not merely a form of Americanization, imposed on a victimized world. Selling the Yellow Jersey explores the behind-the-scenes growth of the Tour, while simultaneously chronicling France's role as a dynamic force in the global arena.

Product Identifiers

Publisher
The University of Chicago Press
ISBN-13
9780226206530
eBay Product ID (ePID)
208785345

Product Key Features

Book Title
Selling the Yellow Jersey: the Tour De France in the Global Era
Author
Eric Reed
Format
Hardcover
Language
English
Publication Year
2015
Genre
Sports
Number of Pages
280 Pages

Dimensions

Item Height
236mm
Item Width
160mm
Item Weight
530g

Additional Product Features

Title_Author
Eric Reed
Country/Region of Manufacture
United States

All listings for this product

item 1 Selling the Yellow Jersey - The Tour de France in the Global Era by Reed, Eric
AU $66.87
Free postage
item 2 Selling the Yellow Jersey: The Tour de France in the Global Era by Eric Reed (En
AU $67.28
Free postage
item 3 Selling the Yellow Jersey - The Tour de France in the Global Era by Reed, Eric
AU $71.96
Free postage
item 4 NEW BOOK Selling the Yellow Jersey - The Tour de France in the Global Era by Eri
AU $83.88
+AU $9.95 postage

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Picture 1 of 2

Selling the Yellow Jersey: The Tour de France in the Global Era by Eric Reed (Hardcover, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Selling the Yellow Jersey - The Tour de France in the Global Era by Reed, Eric

item 2 Selling the Yellow Jersey: The Tour de France in the Global Era by Eric Reed (En

item 3 Selling the Yellow Jersey - The Tour de France in the Global Era by Reed, Eric

item 4 NEW BOOK Selling the Yellow Jersey - The Tour de France in the Global Era by Eri

Best Selling in Books

Australian Medicinal Plants: A Complete Guide to Usage and Identification by T. McCarthy, E.V. Lassak (Paperback, 2021)

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

Gravity Falls: Journal 3 by Alex Hirsch, Rob Renzetti (2016, Hardback)

KJV, Gift and Award Bible, Leather-Look, Black, Red Letter, Comfort Print: Holy Bible, King James Version by Zondervan (Paperback, 2017)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer (Paperback, 2007)

NKJV, Gift and Award Bible, Leather-Look, White, Red Letter, Comfort Print: Holy Bible, New King James Version by Thomas Nelson (Paperback, 2018)

Save on Books

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The Magic of Thinking Big by David J Schwartz BRANDNEW PAPERBACK BOOK

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