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The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia by Stephen Mills (Paperback, 2014)
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The Professionals: Strategy, Money And The Rise Of The PoliticalCampaigner In Australia, Author: Stephen Mills. During 2010-11, Stephen Mills conducted on-the-record interviews with every living national campaign director of the two major political parties.
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Product Information
The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside. Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history,TheProfessionalstraces the transformation of the party official from administrative servant to highly influential,professionalcampaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power- the Head Office. TheProfessionalsprovides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside. 'The inside story of our political parties- how the dark arts shape electoral outcomes.' Lindsay Tanner 'A very revealing insight into the backrooms of Australian politics' Michelle GrattanProduct Identifiers
PublisherBlack Inc.
ISBN-139781863956710
eBay Product ID (ePID)208828814
Product Key Features
Number of Pages320 Pages
LanguageEnglish
Publication NameThe Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia
Publication Year2014
SubjectPolitics
TypeTextbook
AuthorStephen Mills
FormatPaperback
Dimensions
Item Height236 mm
Item Weight428 g
Item Width154 mm
Additional Product Features
Country/Region of ManufactureAustralia
Title_AuthorStephen Mills
