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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renee A. Mauborgne (Hardcover, 2015)

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Over 3.5 million copies sold. Subtitle How to Create Uncontested Market Space and Make the Competition Irrelevant. Includes a new preface by the authors. W. Chan Kim and Rene Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute.

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Product Information

A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans -untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Product Identifiers

Publisher
Harvard Business School Publishing
ISBN-13
9781625274496
eBay Product ID (ePID)
208848487

Product Key Features

Author
W. Chan Kim, Renee A. Mauborgne
Publication Name
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Format
Hardcover
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
234mm
Item Width
155mm
Item Weight
538g

Additional Product Features

Title_Author
W. Chan Kim, Renee A. Mauborgne
Country/Region of Manufacture
United States

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item 1 Blue Ocean Strategy, Expanded Edition by W. Chan Kim, Renee A. Mauborgne
AU $24.99
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item 2 Blue Ocean Strategy Renee Mauborgne paperback
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item 3 Blue Ocean Strategy Renee Mauborgne paperback
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item 4 Blue Ocean Strategy Hardcover W Chan Kim Renee Mauborgne
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item 5 Blue Ocean Strategy, Expanded Editi..., Mauborgne, René
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item 6 Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space an
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5 out of 5 stars
by bod7763-c1j05yf...26 Apr, 2019
How to create a strategy that allows you to stand out from the competitors.
The content is so thought invoking and really needs to be read through several times to apply to your own situation but many gems to consider. Many examples to illustrate the strategy being presented which enables maybe clearer vision to the intent.
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