Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9781137410399
eBay Product ID (ePID)
208946863
Product Key Features
Author
D. Giannetto
Publication Name
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results