E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Product Identifiers
Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783642394133
eBay Product ID (ePID)
209148085
Product Key Features
Author
Zheng Qin, Shundong Li, Yang Chang, Fengxiang Li
Publication Name
E-Commerce Strategy
Format
Hardcover
Language
English
Subject
Computer Science, Business
Publication Year
2014
Type
Textbook
Number of Pages
351 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Additional Product Features
Title_Author
Zheng Qin, Yang Chang, Fengxiang Li, Shundong Li
Series Title
Advanced Topics in Science and Technology in China