How did a former bank executive and a child from a car wash cross paths to discover a shared passion for crafting memorable customer experiences? The book answers this question while weaving together their lessons learned over two vastly different careers. Their stories are real and compelling -- they transcend boundaries between industries, the nature of businesses, and generational gaps. In today's global marketplace, products and pricing are becoming less distinguishable. Organisations are discovering that great customer service is no longer enough -- it takes more. This book will sharpen your focus on what really matters to the people who grow your business. You will gain fresh insights on building a culture where delivering memorable customer experiences is in the heart and mind of every manager and employee.
Product Identifiers
Publisher
Insomniac Press
ISBN-13
9781554831395
eBay Product ID (ePID)
209219410
Product Key Features
Author
Draj Fozard
Publication Name
From Mindless to Mindful: How to Create Memorable Service Experiences
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
200 Pages
Dimensions
Item Height
205mm
Item Width
125mm
Item Weight
168g
Additional Product Features
Title_Author
Draj Fozard
Country/Region of Manufacture
Canada
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