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Marketing Management, Global Edition by Philip. Kotler and Kevin Keller (2015, Trade Paperback)
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Delve into the comprehensive world of marketing with 'Marketing Management, Global Edition' by the renowned authors Philip Kotler and Kevin Keller. This 2015 paperback textbook stands as a pivotal resource for students and professionals alike, offering a detailed exploration of marketing principles and strategies. With 832 pages of rich content, it serves as an indispensable guide for understanding the intricacies of this ever-evolving field.
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About this product
Product Identifiers
PublisherPearson Education, the Limited
ISBN-101292092629
ISBN-139781292092621
eBay Product ID (ePID)209261491
Product Key Features
Edition15
Book TitleMarketing Management, Global Edition
Number of Pages832 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2015
IllustratorYes
GenreBusiness & Economics
AuthorPhilip. Kotler, Kevin Keller
FormatTrade Paperback
Dimensions
Item Height1.2 in
Item Weight57.1 Oz
Item Length10.8 in
Item Width8.3 in
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Ratings and reviews
Most relevant reviews
- 27 Aug, 2020
Great text book
Excellent general text book on marketing by one of the greats, Philip Kotler.Verified purchase: YesCondition: Pre-owned
- 30 May, 2019
Good for uni
It was what I expected for uniVerified purchase: YesCondition: New
- 03 Jul, 2019
Perfect condition
Perfect condition on arrival (Australia). Good timing.Verified purchase: YesCondition: New
- 13 Jan, 2017
V good
Verified purchase: YesCondition: New
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