Business Relationship Management and Marketing: Mastering Business Markets by Wulff Plinke, Albrecht Sollner, Michael Kleinaltenkamp, Ingmar Geiger, Frank Jacob (Hardcover, 2014)
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Product Identifiers
Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783662438558
eBay Product ID (ePID)
209555456
Product Key Features
Number of Pages
346 Pages
Language
English
Publication Name
Business Relationship Management and Marketing: Mastering Business Markets
Publication Year
2014
Subject
Management, Marketing, Business
Type
Textbook
Author
Wulff Plinke, Albrecht Sollner, Michael Kleinaltenkamp, Ingmar Geiger, Frank Jacob
Series
Springer Texts in Business and Economics
Format
Hardcover
Dimensions
Item Height
235 mm
Item Weight
684 g
Item Width
155 mm
Additional Product Features
Editor
Michael Kleinaltenkamp, Ingmar Geiger, Albrecht Sollner, Frank Jacob, Wulff Plinke
Country/Region of Manufacture
Germany
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