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Rethinking Prestige Branding: Secrets of the Ueber-Brands by Wolfgang Schaefer, JP Kuehlwein (Paperback, 2015)
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AU $66.02
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Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories?. What does Gucci's approach to marketing have in common with Nespresso's?.