Rethinking Prestige Branding: Secrets of the Ueber-Brands by Wolfgang Schaefer, JP Kuehlwein (Paperback, 2015)

Be the first towrite a review.
Price:
AU $66.02
Free postage
Estimated delivery Thu, 13 Jun - Wed, 10 Jul
Returns:
30-day returns. Buyer pays for return postage.
Condition:
Brand new
Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories?. What does Gucci's approach to marketing have in common with Nespresso's?.