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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods by Ashok Charan (Hardcover, 2015)

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Author: Ashok Charan. Format: Hardback. Publisher: World Scientific Publishing Co Pte Ltd. Release Date: 10/07/2015.

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Product Information

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

Product Identifiers

Publisher
World Scientific Publishing Co Pte Ltd
ISBN-13
9789814641364
eBay Product ID (ePID)
212609113

Product Key Features

Author
Ashok Charan
Publication Name
Marketing Analytics: a Practitioner's Guide to Marketing Analytics and Research Methods
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
720 Pages

Additional Product Features

Title_Author
Ashok Charan
Country/Region of Manufacture
Singapore

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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods by Ashok Charan (Hardcover, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

NEW The Demon-Haunted World By Carl Sagan Paperback Free Shipping

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