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Marketing 9th Edition by Philip Kotler (English) Hardcover Book - Picture 1 of 1

Marketing by Suzan Burton, Linden Brown, Philip Kotler, Gary Armstrong, Ken Deans (Paperback, 2012)

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AU $241.11

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By Philip Kotler, Suzan Burton, Kenneth Deans, Linden Brown, Gary Armstrong. He received his master's degree at the University of Chicago and his Ph.D at M.I.T., both in Economics. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching.

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Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.